Know why your customers choose what they choose.
Acumeni conducts one-to-one AI interviews with your real customers, asks intelligent follow-up questions and turns hundreds or thousands of conversations into decision-ready insight.
Built for banks, mobile operators, insurers, consumer brands, hospitality groups and public institutions.
Traditional research usually makes you choose between depth, scale and speed.
Acumeni is designed to remove that trade-off by bringing interviewing, recruitment, analysis and reporting into one workflow.
Deep understanding, but usually from a small number of people and with significant coordination and moderator time.
Excellent for counting responses, but rigid forms often stop at what happened rather than asking why.
Fast access to respondents, but they may not be the customers who actually use your product or service.
A skilled interviewer in every conversation.
When a respondent says “the fees are too high”, Acumeni can ask which fees, compared with what, and what “fair” would look like. Open answers are then structured into themes, sentiment and comparable findings.
Natural, conversational questions.
Intelligent follow-up where needed.
Themes, evidence and actions.
From one business question to a clear management answer.
Define
Tell Acumeni what you need to learn, who you need to hear from and what decision the research must support.
Invite
Reach selected customer segments through WhatsApp, SMS or other supported channels using controlled invitations.
Interview
AI conducts one-to-one conversations and asks follow-up questions where an answer needs more depth.
Understand
Acumeni organises responses into statistics, recurring themes, sentiment and decision-ready recommendations.
Different industries. The same question: why?
Acumeni Research is particularly suited to organisations that already have a direct relationship with large numbers of customers, subscribers, policyholders, guests or citizens.
Understand financial behaviour, not just satisfaction.
Interview verified customers about how they save, borrow, switch and decide. Segment by product holding or lifecycle stage and hear the reasoning behind every choice.
Understand why subscribers recharge, stay and switch.
Reach prepaid and postpaid segments, interview them in a conversational format and track changing perceptions over time.
Understand why customers buy, renew or leave.
Explore policy choices, claims experiences, premium sensitivity and what genuinely influences renewal.
Hear from shoppers without the retailer in between.
Use QR codes, receipts, promotions or first-party consumer lists to invite shoppers into a research conversation about what they bought and why.
Give every citizen a voice, not just the loudest.
Consult residents through the phones they already use, support multilingual outreach and turn large volumes of citizen feedback into evidence-led findings.
Acumeni Customer Research Sprint
A paid, fixed-scope research engagement designed to answer one important customer question and demonstrate the value of conversational AI research before a wider roll-out.
From research project to continuous capability.
| Dimension | Traditional agency study | Acumeni Research | Why it matters |
|---|---|---|---|
| Time to insight | Often measured in weeks | Insights can update as responses arrive | Decisions can be made while the question still matters |
| Depth | Deep for a small qualitative sample | A conversational interview with each respondent | Understand the reasons behind the numbers |
| Who responds | May use recruited respondents or panels | Your selected customers, subscribers or citizens | Research the people who actually know your service |
| Analysis | Manual coding and report production | AI-assisted themes, sentiment and summaries | Reduce time between response and interpretation |
| Repeat studies | Typically commissioned as a new project | Can be repeated on a schedule | Move from snapshots to continuous learning |
| Data | Delivered at the end of the project | Exportable data with integration options | Use the research in your own reporting environment |
Your customer relationships remain under your control.
For banks, insurers, mobile operators and public institutions, research capability must be matched by appropriate governance. Acumeni is positioned to work within the customer's approved research, privacy and information-security framework.
Designed for controlled customer research
Use invitation controls to target the people the study is intended to hear from.
The organisation remains in control of the research objective, questionnaire and audience.
Structure access to support appropriate governance across research and operational teams.
Export research data for approved downstream analysis and reporting.
Deployment should reflect the applicable privacy, consent and communications requirements in each market.
ESJ Software Ltd is certified under the UK Government-backed Cyber Essentials scheme.
Questions enterprise teams usually ask.
No. The core research proposition is conversational. Acumeni can ask follow-up questions, explore incomplete answers and turn open conversations into structured research findings.
No. Acumeni can complement existing platforms and agencies, particularly when you need deeper conversations at larger scale or want to repeat research frequently.
Yes. Research can be designed around defined customer segments, product holdings, lifecycle groups, locations or other approved targeting criteria available to the organisation.
Acumeni supports multilingual research. Important enterprise deployments should validate the required language combinations and terminology for the specific market and study before launch.
Start with one important unresolved customer question. A Research Sprint can scope the audience, run the interviews, analyse the findings and present the answer before you consider a broader annual programme.
What would you ask if you could interview 1,000 of your customers individually?
Bring Acumeni one live research question: a product decision, a churn concern, a pricing debate, a customer-experience problem or a new market opportunity.